• to support local and foreign organisations as well as the implementation of projects, both financially and non-financially, to help them change lives and build capacity to be able to have more impact and long-term sustainable growth;

• to work hand in hand with local and foreign organisations, monitoring and evaluating projects and ensure that the money spent goes further and that there is more impact with every euro invested;

• to create awareness and inspire others to give and give well;

• to invite and encourage business owners and executives with a social responsibility globally to give to charity, to give more, and to give smart;